SEO Copywriting

What Is SEO Copywriting?

SEO copywriting is the use of keyword-optimized content, that is designed to appeal to both readers & search engine.

The content written is for Google to understand while at the same time, entice your readers to read more and hopefully, share & link on other platforms.

An SEO copywriter will need to be SEO savvy,  able plan out his keywords and technical SEO and create an worthy Article that is both appealing to your readers and search engine.

Why Is SEO Copywriting Important?

SEO copywriting, like it’s name suggest, is the use of content to rank and capture a wider pool of audience which you may not be targeting. 

These content created can be keyword specific for your business to reach new users who may be searching for a solution to their problem. If done right, these new users will naturally be converted into your potential customers.

To ensure that your SEO copywriting is done right, it is important to work with a local team that has presence in the local market. With the use of local “lingos” it will be easier for your potentials to relate to that content written.

How SEO Copywriting Works?

Below will be some pointers that has helped us achieve greater success in our SEO copywriting:

1.Topic & Titles

There is a saying that goes, with a attractive title, you have won half the battle by attracting higher number of clicks.

2. Headers / Subheaders

A well written article will highlight headers & subheaders that are important in the article. This helps both readers and search engine understand the flow and focus of your article.

3.Internal & External Linking

To better help make sense of your article and lingos, it is important to link to your inner pages when necessary for your readers to have a more in-dept understanding while at the same time, help search engine identify what your pages are about.

4. Call To Action

Call-to-action is the most important step for any well written article. It is the goal of why we are writing the article in the first place. A Call-to-Action can range from sending your business a message to like, share and even subscribe to your news letter.

A well define call-to-action can lead your readers to take the necessary action